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I was rereading this piece this morning, and this stuck out:

"When coming up with ideas for LEGO photos that are more than minifig portraits, I ask myself who is doing what, where, and why. The answers help me form a concept which then informs what I need for the shot."

My brain added "And this is storytelling in a single, static, and silent image." Because that's what we do, right? Try to convey a story. And how can we successfully do that if we haven't thought it through, as you describe? It's like shooting a music video for a song you've never heard.

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I have a more traditional definition of "story" so I'll always say "concept" instead for single photos.

But yes, if you don't want you argue semantics 😂

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That's fair! 😁 [Though now I'm curious!]

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